OpenAI’s Sora Will Let Content Owners Control and Monetize AI Videos

OpenAI Gives Content Owners More Control in Sora and Plans to Share Revenue

OpenAI is giving creators and studios more control over how their work appears in Sora, the company’s new AI video app.
According to CEO Sam Altman, rights holders will soon be able to decide how their characters are used — or block them completely.

In other words, studios like Disney will be able to say: “You can’t use our characters in AI videos.” 🎬

How it works ⚙️

Sora, launched this week as a standalone app in the U.S. and Canada, lets users generate short AI videos up to 10 seconds long.
The app quickly went viral — and not just for its creativity. Some users began remixing or recreating copyrighted characters, raising the usual question: who owns the rights?

OpenAI’s answer: give rights holders granular control and, if they agree to share, a piece of the revenue.

Altman confirmed that a revenue-sharing model is on the way for copyright owners who allow their characters to appear in Sora-generated videos.
He admitted it will take “some trial and error,” but the plan is to roll it out soon.

Why it matters 💡

This move could reshape how AI and copyright coexist.
Instead of endless lawsuits, OpenAI is trying to build a middle ground — where creators, studios, and AI users all share value.

Not everyone’s convinced, though: at least one major studio, Disney, has already opted out.

Still, it’s a step toward a world where AI doesn’t just use creators’ work — but starts to pay them back. 💰